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Sam Brown pioneers 3DTV with Samsung

Sam Brown has fired the first shot across the bow of digital 2DTV with his beautiful spot for Samsung's new 3D LED TV. 

The spot, created by CHI & Partners, enables the viewer to see a city grind to a halt as giant collections of Samsung 3D televisions blur the boundaries of reality, twisting everyday scenes into the realms of fantasy and making the normal far larger than life.

A three-story high cat perches on the edge of a building, a whale dives in a lake and the city centre makes way for an aerial view of South America's Iguazu Falls plunging into the city centre.

Using motion control technology, Sam was able to capture feelings of depth central to 3D LED TV. It took eight months of painstaking preparation and required 81 crew members, 1256 televisions and the astounded city of Buenos Aires, Argentina – areas of which ground to a halt on a regular basis to make way for filming.

Mikah Martin-Cruz, Samsung UK marketing director, says: “We’re thrilled with the campaign - it really captures the spirit of 3D TV and brings to life the amazing experience the technology can deliver. Creatively it’s a new direction for Samsung and one that’s close to my own heart. The launch of the first 3DTV in the UK is such a culturally significant event, we needed to do it justice with a visually exciting campaign that captures the audience’s imagination and feel we have done exactly that.”  Mikah should know what he's talking about, as he's the man behind the groundbreaking Sony Bravia adds "Paint" and "Play-Doh.

Ultimately the effect speaks for itself, see the spot as part of Sam's reel in our Directors section.

Jody Hill brings street cred to Toyota's "Swagger Wagon"

At long last waspy suburbanites can strut as Toyota rolls out its Sienna SE promo campaign.  Jody Hill's perfectly staged and performed spot through Saatchi & Saatchi LA captures all the tropes of the classic hip hop vid, from the gangsta attitude and MILF-y mom, right down to the beauty shots of parental bling.  Boards online is showcasing the spot here.