Sam Cadman

British-born Cadman began his directing career with the British television hit “Trigger Happy TV,” a renegade show he co-created with comedian Dom Joly. Typical of the show’s hilariously irreverent spirit is a skit featuring a guy screaming obnoxiously into a cell phone that’s quite literally the size of a small child. Obnoxious guy does this while standing amongst a hapless audience on hand for a school musical.  

Cadman has parlayed this renegade sensibility into popular commercials for VW, Tango, Playstation, Virgin Mobile and Fox Sports, to note a few, and earned industry accolades such as BTAA Gold Pencils and Silver Lions at Cannes. His beautifully composed, pointedly underplayed spot for Sprint, “The Man,” via TBWA Chiat/Day New York, was honored recently at AICP in both the “Talent/Performance” and “Dialogue/Monologue” categories.

Much in the way he broke barriers with audiences with the phenomenon of Trigger Happy TV, Cadman is drawing upon the same kind of innovative thinking to create branded content. “Sam seamlessly evokes both a subtlety and subversive flair in his work, which is appealing, and he's always willing to push the boundaries and take chances.”

Sam kicked off 2009 by signing with Station Film in the States and went to work immediately, shooting a campaign for Virgin Mobile via Toy New York. That project marked his second collaboration with the agency, the first being a campaign for J+R World featuring store employees who, in typical New Yorker fashion, are completely unflappable doing their jobs in even the strangest of circumstances.