Richard Farmer

Working as one half of directing duo HAPPY since 2002 Richard Farmer amassed a wide body of work including commercials, music videos, and shorts. During this time Farmer co-directed award-winners for such brands as Mini Cooper, Ikea, Coke, Sprite, Virgin Mobile, Playstation, Bacardi, Skittles, Wrigley’s, Brawny, Bud Light, and Nike/Foot Locker, as well as music videos for Adam Freeland, David Gray and Gnarls Barkley.

Recently, HAPPY won two categories in the 2008 MVA’s for “Best Choreography” and “Best Art Direction” for Gnarls Barkley’s Run.

The video features Justin Timberlake performing dance moves from classic 1990’s music videos on a fictitious dance show called City Vibin’. Other notable achievements with HAPPY include placement in Saatchi’s 2002 New Directors Showcase, a Best Short Film win at the London Film Festival and Malibu International Film Festival for their groundbreaking 2006 short Jane Lloyd and being ranked in the Top 25 Directors by Creativity for four years running. Farmer grew up on a ranch in Oklahoma dreaming of working in movies, he says.

After college he lived in Prague, London and Seattle, working on indie films and videos from the ground up.

Upon arriving in Los Angeles in 1998, he worked as a producer for Ground Zero, then went on to produce for Mindfield, a production, editorial and animation company for commercial television and music videos.