Richard Farmer

Title: "Get Zesty Intro"
Client: Kraft

Working as one half of directing duo HAPPY since 2002 Richard Farmer amassed a wide body of work including commercials, music videos, and shorts. During this time Farmer co-directed award-winners for such brands as Mini Cooper, Ikea, Coke, Sprite, Virgin Mobile, Playstation, Bacardi, Skittles, Wrigley’s, Brawny, Bud Light, and Nike/Foot Locker, as well as music videos for Adam Freeland, David Gray and Gnarls Barkley's "Run", which featured Justin Timberlake and won MVA’s for “Best Choreography” and “Best Art Direction”.

Other notable achievements include placement in Saatchi’s 2002 New Directors Showcase, a Best Short Film win at the London Film Festival and Malibu International Film Festival for the groundbreaking 2006 short Jane Lloyd and being ranked in the Top 25 Directors by Creativity for four years running. His recent campaign for adult film channel Amour became a viral sensation winning notice at the London International Advertising Awards, D&AD awards and Cannes.

Farmer grew up on a ranch in Oklahoma dreaming of working in movies, he says. After college he lived in Prague, London and Seattle, working on indie films and videos from the ground up. Upon arriving in Los Angeles in 1998, he worked as a producer for Ground Zero, then went on to produce for Mindfield, a production, editorial and animation company for commercial television and music videos.

Richard's latest short film "Under God", a fictional parable inspired by the real life introduction of then president Dwight Eisenhower to UNIVAC, the world's first super computer, has been winning accolades and continues to tour the film festival circuit.