Chace Strickland

Director Chace Strickland is recognized for his visual style and performance-driven, narrative spots. Convincing locations, impeccable casting, and a knack for evoking the flavor of different sub-cultures, is the secret to why Strickland's spots work so well. Chace Strickland started his film career upon graduation from Auburn University in Alabama, with Birmingham director Leo Ticheli, Strickland had acquired a knack for evoking the flavor of locations as well as the culture within them. "I am sensitive to a certain vibe when I look at people and can intuitively tell if they are going to work out." His characters always read "real" and as a result, we can easily relate to both the places and the products represented in the spots.

Life is good for Strickland since joining Backyard Productions in 1998. In his years with Backyard he has directed hundreds of commercials. "It's kind of strange but I feel I've come home. At Backyard one can't help but feel like part of the family."

Strickland has worked on spots for Bud Light, McDonalds, Tylenol and Chevrolet. He lives in Birmingham, Alabama with his wife Leanne and their children.