button_client-login
Directors
usa

Andrew Hardaway

Title: "Moving City"
Client: VW

Andrew Hardaway began working as a live-action art director and teaching himself computer animation, while he was studying architecture. His technical expertise, combined with his digital artistry, landed him a job at Industrial Light and Magic, where he worked on challenging, big budget features, such as “Star Wars” and “Men In Black”.

After four years as a digital artist at I.L.M., Andrew returned to Los Angeles as a feature effects supervisor and 2nd unit feature director. While working with David Fincher, John Frankenheimer, Ang Lee and Mike Nichols, Andrew wrote and directed a series of effects-oriented spots that go well beyond the typical hurdles of photorealism and integration.

He has worked with high-profile clients, such as VW, Sharp, Lexus, AG Edwards and Nissan. And he was selected for the Clio’s New Director’s Showcase and Cannes’ Best New Director Shortlist. Andrew is known for crafting stories with unusually strong and memorable images, where texture, precision-framed action and art direction merge to create a spectacularly dimensional commercial experience.

His careful and prudent use of light, tone and composition speak of a true appreciation of cinema and the importance of creative concept and intention. And his deep understanding of things-both highly technical and conceptually subtle-make him a real asset to many types of production challenges.