Randy Roberts

Randy Roberts is a visionary filmmaker known for blazing new paths that others can only try to emulate. His career is a passionate mix of illustrating, fine art, music and vfx. He is a ten-time winner of the Clio Awards, and has garnered numerous international accolades. He has become a recognized proponent of branded entertainment and one of the first contemporary directors to explore its potential.

As co-founder of Rhythm + Hues Commercials, the spot division of world-renowned animation/visual effects powerhouse Rhythm + Hues Studios, Roberts has led the division's foray from traditionally developed client-driven advertising into progressive advertainment projects. Roberts also holds the distinction of having directed some of the first commercials to utilize computer graphics in advertising.

After earning a Fine Art degree from the Art Center College of Design in Pasadena, Roberts joined Robert Abel and Associates (RAA) - the early motion graphics proving ground that launched the careers of many of today's visual effects industry leaders. Roberts' spec film "High Fidelity" for RAA along with the groundbreaking commercials "Sexy Robot" for the American Container Association, Hawaiian Punch's "Chain Reaction" and Panasonic's "Glider" - helped to define the visual language for the renascent computer graphics industry.

A later stint at LA based Smillie Films gave Roberts the opportunity to explore live action production, and since then his projects have seamlessly combined elements of visual effects or computer graphics with live footage. Whether generating provocative visual designs, embracing new trends or advancing the use of technology in commercial production, Roberts specializes in uniquely realized advertising and entertainment experiences.