Rafael Fernandez

Rafael broke into commercials in 2000 with an award winning anti-smoking campaign shot through LA based Palomar Pictures, which he called home for three years. In 2003, he was named to the Saatchi and Saatchi New Director's Showcase at Cannes, having established himself as a unique talent with notable strength as a visual storyteller.

With a degree in creative writing and a strong background in both mu-sic and technology, Rafael approaches his projects from a variety of angles, involving himself heavily in every aspect of production, from story development and production design to editorial and sound de-sign. His work is marked with a strong compositional style, a singular taste for casting and performance, and an (often obsessive) attention to detail that provides a common signature to even his most differing pieces.

Rafael signed with Rock Fight in 2003 and has shot dozens of com-mercials around the globe for the likes of Saatchi, TBWA, Y&R, and Leo Burnett on a variety of accounts such as Sony, McDonald's, Kellogs, and Toyota to name a few.

His recent credits include the tale of a little toy scuba diver and his quest to see a real fish, shot for the Na-tional Aquarium in Baltimore, and an effects heavy Cetelem campaign shot for the French market via TBWA/Paris. As an award-winning short filmmaker, his work has screened all over the world including the Seattle International, South by Southwest, Tokyo, and Hamburg film festivals, while airing on the SciFi, PBS, and USA networks.